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Stock Stories | Case Studies and Mental Models for Individual Investors


May 15, 2019

Estée Lauder always believed that every woman should feel beautiful.  Her drive for innovation in the creation of beauty products was impressive, and her and her husband Joseph worked together as a team to build one the world's biggest beauty companies.  With products sold in over 150 countries, Estée Lauder's skin care, make up, fragrance, and hair products are sold to women (and men) everywhere.

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